After three decades as McNett Corporation, the gear care and repair company outdoor enthusiasts know and love, is now officially known as GEAR AID Inc. This legal name change comes at the heels of new ownership, comprehensive rebrand and a refreshed vision to expand into additional markets.
Along with the legal name change, visitors to mcnett.com will be redirected to gearaid.com beginning January 1, 2017. This site will have GEAR AID’s award winning products and will continue to be a portal to valuable tips and information about gear care and repair. It will also showcase the latest products including our recently launched series of rechargeable light and power packs under a new GEAR AID tools category.
“For the past several months the GEAR AID team has been transitioning our business activities to align with our new identity, sales channels and e-commerce goals,” says Liz Mathias, COO. “This name change marks the next chapter in the GEAR AID brand. It is a great time in the life of our company as we continue to expand the range of innovative products we bring to the customer and their outdoor experience.”
Amidst this exciting time of change and growth, the GEAR AID team is maintaining its core foundational values. “We want to reach new consumers while remaining committed to the same quality, utility, and innovation promise that we’ve had for more than 30 years,” say Sean Fields, VP Creative. Stay tuned for more tools and products from GEAR AID coming in 2017.